50/50

Inspired by personal experiences, 50/50 is an original story about friendship, love, survival and finding humor in unlikely places. Joseph Gordon-Levitt and Seth Rogen star as best friends whose lives are changed by a cancer diagnosis in this new comedy directed by Jonathan Levine from a script by Will Reiser.

“We worked with Will on Da Ali G show, and it was shortly after that we learned he was sick.” Rogen recalls. “As shocking, sad, confusing and generally screwed up as it was; we couldn’t ignore that because we were so ill-equipped to deal with the situation, funny things kept happening. Will got better, and when he did, we thought the best way to pull something good out of the situation was to get him to write a screenplay. Ideally we wanted to make a film that would be as funny, sad, and hopefully as honest as the experience we went through. As soon as the script was completed, it quickly became a passion project for all of us. It helped us come to terms with Will’s struggle as well as our own experiences.”

50/50 is the story of a guy’s transformative and, yes, sometimes funny journey to health — drawing its emotional core from Will Reiser’s own experience with cancer and reminding us that friendship and love, no matter what bizarre turns they take, are the greatest healers.

Opens Friday, September 30th.

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When in Rome

From the official site: An ambitious young New Yorker (Kristen Bell), disillusioned with romance, takes a whirlwind trip to Rome where she defiantly plucks magic coins from a fountain of love, inexplicably igniting the passion of those who threw them in: a sausage magnet (Danny DeVito), a street magician (Jon Heder), an adoring painter (Will Arnett) and a self-admiring model. (Dax Sheppard). But when a charming reporter (Josh Duhamel) pursues her with equal zest, how will she know if his love is the real thing?

Opens January 29th.

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